AdWords Fundamentals

All Courses Idea

Introduction to AdWords

Campaign Management

    • Choosing a campaign type & sub types
    • Structuring the campaign
    • Targeting the audience
      • Contextual targeting: Match relevant website content using keywords or topics
      • Audiences: Reach specific groups of people using affinity audience, in-market audiences, remarketing and/or demographics
      • Managed placement targeting: Select specific websites and apps
    • Setting bids and budgets
      • Cost-per-click (CPC) bidding
      • Cost-per-impression (CPM) bidding
      • Cost-per-acquisition (CPA) bidding
    • Creating ad groups
    • Tools to plan a campaign

Measurement and Optimization

* Click on course for content