Advanced Google Analytics

GHIIT advanced Google Analytics course including data collection, processing and configuration, and more complex analysis and marketing tools.

All Courses Idea

Google Analytics Data Collection and Processing

  • Introduction to Google Analytics data collection
  • Categorizing into users and sessions
  • How to apply configuration settings
  • Storing Google Analytics data and generating reports
  • Creating a measurement plan

Setting Up of Google Analytics Data Collection and Configuration

  • Organize Google Analytics account
  • Set up advanced filters on views in Google Analytics account
  • Create Custom Dimensions in Google Analytics account
  • Create Custom Metrics in Google Analytics account
  • Understand user behavior with Event Tracking through Google Analytics
  • More useful configurations in Google Analytics account

Advanced Google Analysis Tools and Techniques

  • Segment Google Analytics data for insight
  • Analyze Google Analytics data by channel
  • Analyze Google Analytics data by audience
  • Analyze Google Analytics data with Custom Reports

Advanced Marketing Tools

  • Introduction to remarketing
  • Better targeting with Dynamic Remarketing