Analytics

This course of GHIIT covers basic and advanced Google Analytics concepts which includes topics such as
  • Planning and principles
  • Implementation and data collection
  • Configuration and administration
  • Conversion and attribution
  • Reports, metrics and dimensions

All Courses Idea

Introducing Google Analytics

  • Introduction to digital analytics
  • How Google Analytics works
  • Introduction to Google Analytics setup

The Google Analytics layout

  • Introduction to Google Analytics layout
  • Introduction to Google Analytics overview reports
  • Understanding full Google Analytics reports
  • How to share Google Analytics reports
  • How to set up Google Analytics dashboards and shortcuts

Basic Reporting

  • Google Analytics Audience reports
  • Google Analytics Acquisition reports
  • Google Analytics Behavior reports

Basic Campaign and Conversion Tracking

  • Introduction to Measuring Custom Campaigns
  • Introduction to tracking campaigns with the URL Builder
  • Introduction to Using Goals to measure business objectives
  • Introduction to Measuring AdWords campaigns