Display Advertising

This course covers advanced concepts of Display Ad Campaigns, including best practices for creating, managing and optimizing Display campaigns.

All Courses Idea

About the Google Display Network

  • Introduction to Google Display Network
  • Targeting for Display Network campaigns
  • Contextual targeting
  • Display Network ad auction
  • Search Network with Display Select
  • Effective mobile site

Setting up a Display Network campaign

  • Display Network campaign settings
  • Use the AdWords Ad gallery
  • Bidding features on the Display Network
  • Selection of bid for Display Network campaign
  • Bid on viewable impressions using viewable CPM
  • Enhanced CPC (ECPC)
  • Bid adjustments
  • Automated bidding
  • Dynamic display ads
  • Lightbox ad
  • Lightbox ad requirements
  • how to fix a disapproved ad or extension

Showing your ads on the Display Network

  • Target settings on the Display Network
  • Managed placements
  • Target websites about specific topics
  • Negative keywords
  • Language targeting
  • Ad scheduling
  • Device targeting
  • Plan Display Network campaigns
  • The Display Network tab

Reaching your audience on the Display Network

  • Target ads by audience interests
  • Similar audiences on the Display Network
  • Demographic targeting
  • Remarketing
  • Use dynamic remarketing to show ads tailored to website visitors
  • Create a feed for dynamic display ads

Measuring and optimizing performance on the Display Network

  • How to Drive sales and generate leads
  • How to Increase brand awareness
  • Evaluate ad performance on the Display Network
  • Evaluate Account, campaign and ad group performance
  • How to explore data on the Campaigns tab
  • How to Optimize Display Network ads and campaigns
  • Tips for creating effective display ads
  • Automatic targeting in Display
  • Conversion tracking