Search Engine Optimization

This Course covers basic and advanced concepts of search advertising that includes best practices for creating, managing, measuring and optimizing search ad campaigns across the Search Network.

All Courses Idea

Basics of SEO

  • SEO
  • White Hat type SEO
  • Black hat type SEO
  • SEO Algorithm

Search Units

  • Research for Keyword
  • Keyword Analysis
  • Analysis SWOT
  • Selection of Keywords
  • Tools

SEO Principals

  • Website design principals
  • Content writing
  • SEO layout

SEO on Page

  • On Page optimization
  • Titles
  • Meta description
  • Headings
  • Keywords
  • Tags
  • Meta Tags
  • Open graphs
  • Images
  • Internal links
  • Site map
  • Hidden text
  • Hosting
  • 404 error and 301 redirect page

SEO off Page

  • Off page optimization
  • Page rank
  • Link popularity
  • Bookmark
  • Directory Submission
  • Blog
  • Article
  • Reciprocal
  • Forum posting
  • Feed submission
  • Search Engine Submission
  • Feed
  • Press release