Shopping Advertising

This course covers basic and advanced concepts of shopping advertising campaign, including how to create a Merchant Center account and product data feed and creating and managing Shopping campaigns.

All Courses Idea

Introduction of Shopping Advertising and Overview to Product Listing Ads

  • Introduction of Shopping Advertising and Overview to Product Listing Ads
  • Shopping campaigns and Shopping ads

Google Merchant Center account

  • How to set up your account
  • Verify and claim website URL
  • Set up a multi-client merchant center account
  • Navigate Google Merchant Center

Create product data feed from Merchant center account

  • Create Product data specification
  • Tips of high-quality data
  • Types of Supported file formats
  • Upload a feed

Introduction of Shopping campaigns in AdWords

  • Basic requirements for shopping campaigns
  • Design a shopping campaign
  • Manage a Shopping campaign with product groups
  • Use custom labels for a Shopping campaign
  • Use campaign priority for Shopping campaigns
  • Monitor and optimize Shopping campaigns
  • Bid simulator with Shopping campaign