Video Advertising

This course covers basic and advanced concepts of Video Advertising campaign, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.

All Courses Idea

Introduction video advertising

  • Video advertising on YouTube
  • Changes to using YouTube with Google+
  • YouTube Video Editor

Creating ads and campaigns

  • TrueView video campaign
  • Video ad formats
  • Targeting for video campaigns
  • Remarketing to YouTube viewers
  • Ad approval process
  • Reserved media placements on YouTube

Measuring and optimizing performance

  • Tips for optimization of video campaign
  • Optimization strategies & best practices for video content on YouTube
  • Measuring image and video ad performance
  • Measuring brand awareness
  • Tips for effective video ads
  • Basics YouTube Analytics
  • Measure video ad performance